Club 25 is a youthful concept, promoting the value of saving lives by giving blood. Through Club 25 young people are encouraged to attend a blood centre, learn about healthy lifestyles and to give blood regularly, aiming for about 20 blood donations by age of 25 years.

They also share what they have learned with their communities through health promotion activities to prevent HIV/AIDS, substance abuse and other health risk behaviours; in addition there are opportunities to be active in promoting first aid, good nutrition, physical exercise and road safety.

In March 2006, 223 people from 66 different countries and 46 National Societies of Red Cross and Red Crescent attended the 10th International Colloquium on the recruitment of voluntary, non-renumerated blood donors in Santiago (Chile).

Participants discussed ways of building quality into donor recruitment strategies. They presented communication and education tools used to scale up the impact of voluntary, non-renumerated blood donation around the world, particularly focused in Latin America.

Two workshops were hosted to explore possibilities for the creation of so-called Club 25 Programmes, and the establishment of international networks between young people involved in various Club 25 Programmes around the world.