T&T Red Cross to improve communications with support from Digicel

The Trinidad and Tobago Red Cross (TTRCS) and international telecommunication provider Digicel have entered a partnership to strengthen the organization’s work and communication.

With the sponsorship agreement, Digicel becomes the official communications provider for the Red Cross in Trinidad and Tobago.

Speaking at a December 5 signing, TTRCS Director General, Lisa Lalsingh, thanked Digicel for its assistance, noting that “Efficient communication is the key to the success of any organization…the ability to communicate in a crisis is of the utmost importance for the organization”.

She said Digicel’s communications network was high quality and this was a deciding factor in the decision to partner with Digicel. She added that she “looked forward to developing even further the relationship with the mobile telecommunications provider.”  

Digicel’s Chief Technical Officer, Des Keary, said “Digicel’s involvement with the Red Cross is in keeping with the company’s core value of giving back to the community from which it draws its strength. Digicel has always maintained that good corporate citizenship is an essential element of any company doing business in today's economic climate and this venture with the Red Cross, we believe, will go a long way in lending a helping hand.”

Keary noted that the event was taking place on International Volunteer Day which he said, “provides an opportunity for organizations like the Red Cross and individual volunteers to work together on projects and campaigns to promote economic and social development. Digicel values its involvement with the Red Cross and was happy to be of assistance as the organization continues to work throughout Trinidad and Tobago in helping those in need.”

In a celebration of both the new partnership and the crucial work of volunteers worldwide, representatives from three arms of the TTRCS spoke of their involvement with enthusiasm and warmth.

TTRCS Youth Link members Zafirah Mohammad and Akeem Ali, both students of TML Primary School, St Joseph, and their teacher Mrs Zobida Maharaj, spoke on First Aid and humanitarian values.

Nicole Henry, a National Trainer in the regional ‘Together We Can’ HIV/AIDS peer education programme, shared on her work informing young people about the virus.

Transport Officer, Robert Charles, from the Ambulance Division, a volunteer for more than 20 years, spoke on the challenges he has faced.